Welcome to Marketing Strategy (MKT460) for Spring 2012 Semester. This class site is for your reference. It will house all the important documents, lecture, readings, and syllabus for this course. It is also a means in which to communicate broadcast messages so PLEASE make it a habit to check this site prior to each class.
NOTE: Quiz on 27th March Tuesday on competitor analysis & competitive advantage, and product strategy. 10 Marks 10 MCQs. NOTE: MID 2 on 1st April 2012, class time, class room Syllabus: Competitor and Competitive Advantage, Product Strategy & Channel Strategy NOTE: Make up class on 12th April and group presentation will be held on that day 11:00 am- 1:00pm NAC 310.
NOTE: Quiz on 10th April, Tuesday. Syllabus: Pricing Strategy, only Kotler's book. Bring calculators.
Welcome to Marketing Strategy (MKT460) for Spring 2012 Semester. This class site is for your reference. It will house all the important documents, lecture, readings, and syllabus for this course. It is also a means in which to communicate broadcast messages so PLEASE make it a habit to check this site prior to each class.
Instructor Information: Taufique Hossain
Email: taufique.hossain@gmail.com
Course Outline:
Class 1 Lecture Notes:
Class 2 Lecture Notes:
Copy of chapter 1,2 & 3 of Holley's book has been given to the photocopier center. Please collect it before coming to the class.
Class 4 Lecture Notes:
Class 5 Lecture Notes:
Competitor and Competitive Advantage Notes:
Product Strategy Notes:
Five product level: Kotler pg 308-309
Product classifications: Kotler pg 310-312
Product Differentiation: Kotler pg 312 - 320
Product Mix: Kotler 321
Line Stretching: Kotler pg 324-326
PLC: Slides (For better understanding Kotler 291-302)
Boston & Ansoff Matrix: Slides
Product positioning: From photocopier
Sample product business case:
Class 8: Channel Strategy Notes:
Class 9: Pricing Strategy
Class 10: Communication strategy & IMC
Class 11: Planning metrics and implementation control
Case Study on Segmentation and Targeting:
Report Guideline:
NOTE: Quiz on 27th March Tuesday on competitor analysis & competitive advantage, and product strategy. 10 Marks 10 MCQs.
NOTE: MID 2 on 1st April 2012, class time, class room Syllabus: Competitor and Competitive Advantage, Product Strategy & Channel Strategy
NOTE: Make up class on 12th April and group presentation will be held on that day 11:00 am- 1:00pm NAC 310.
NOTE: Quiz on 10th April, Tuesday. Syllabus: Pricing Strategy, only Kotler's book. Bring calculators.